One thing that has served me very well over the course of my career has been that as a young coach, the people I worked for set specific and bright line expectations, had the courtesy to say when I was doing a good job and the respect for me to tell me when I wasn’t.
For a long time, I thought this was standard, but over time as I was able to work for more people and then as an AD, I was able to observe other programs and hear stories from other schools, I realized the practice of coaching coaches wasn’t as commonplace as it should be.
For coaches, failure to do this falls into one of two categories: they don’t trust others to comply or they are avoiding an awkward or uncomfortable situation.
Head coaches often times fall into the trap of trying to do everything themselves. They don’t trust their assistants, much less their student-athletes or parents to do basic tasks that will free the head coach up to complete projects that only they can do. When I was a head wrestling coach, I attempted to delegate some but by and large was doing all sorts of tasks that my assistants could have done almost as well as me. I let perfect become the enemy of good. Some coaches and AD’s also fear that they won’t be as valued if they give up some responsibility to others.
When I became the head football coach and athletic director, I HAD to learn how to delegate. The key to this was building systems so that I could “plug and play” coaches, parents and athletes into projects or tasks without having to do a lot of orienting, etc.
The second category of athletic directors/head coaches and who aren’t coaching their coaches are those that are avoiding uncomforable conversations. This can be because they struggle with confrontations or that they didn’t establish proper expectations in the first place. It also can be because they suffer from imposter syndrome, where they feel an older, more experienced coach may not respect their leadership or opinion.
As leaders we have to understand the importance of establishing expectations and providing feedback. Coaches have to be coached–encouraged, guided, corrected, held accountable and praised for the time, energy and effort they give to our programs and more importantly our student-athletes.
I’ve been thinking about this for a while and decided to write a book on the topic. Right now, you can purchase the Kindle version of my book, The Athletic Leader’s Guide to Coaching Coaches on Amazon.com for $9.99. Soon, I will have it also available for sale on my site as well as several other resources that I think coaches and AD’s will appeciate. The book is written for both coaches and AD’s with research driven solutions to the issues with have with staff development and supervision of our coaches.